Autograph is a studio for typography, branding and design led by founder Peter Korsman and is based in the city of ‘s-Hertogenbosch, the Netherlands.

We believe in type as a vehicle for ideas, identity and expression.

We specialize in creating thoughtful design systems based on (bespoke) typography across multiple platforms for a wide range of local and international clients.

Visual Identity
Bespoke Typography
Type design
Art direction
Interior/spatial design

The basis of everything we do is the drive to create:
➝ Engaging and meaningful work that is both explorative and thorough.
➝ A signature visual grammar befitting the assignment.
➝ Well-crafted work manifesting the client’s ambitions.

About the studio

Autograph was established in 2016 and currently is Peter Korsman (1982), an independent designer since graduating from The Royal Art Academy (nowadays St. Joost School of Art & Design) in 2004. Peter’s main influences are cinema, literature, design, architecture, boxing and most of all (alternative) music. He’s a proud father of two girls.

Co-founder and member of ATTAK, a creative partnership with Casper Herselman.


(Shortlist past and present)
1.21, Apple, Avans Hogeschool, Gemeente Altena, City of Amsterdam, City of ’s-Hertogenbosch, Design Museum Den Bosch, Detroit Underground, Flight Forum, Getaway Deluxe, Jan van Hoof Galerie, Kongregate, Levi’s®, The Martin Agency, LDI Records, Men_at_Work, MTTR MGMT, Nieuw-Amsterdam Publishers, Panama Pictures, Penguin Books, Valley Eyewear, V&D, Wired Magazine.


To secure the highest quality in every aspect of a project we work together with different professionals from our extensive yet short-lined network: motion designers, strategists, photographers, web developers, copy writers etcetera.

We are happy to work with you too. If you have the feeling we can do interesting work together or if you’d like to have Autograph on your team. Feel free to drop us a line! We like to think of Vignelli’s statement: “If you can design one thing, you can design everything.”


We are convinced that idea and form are two entities moving towards each other.
If we practice our craft rightly they will collide to become one:
a recognizable aesthetics that reveal an attitude.

Aesthetics carry the word ‘ethics’ and that’s fitting;
by shaping your environment you shape your beliefs and value system.

The fully realized potential of an idea (in form) is beauty.
And beauty is a (underestimated) basic human need.
In that light graphic design is a vocation worth pursuing and worth practising.


Posters Can Help, Slanted Publishing, 2022
Typodarium 2022, Schmidt Hermann Verlag, 2021
Yearbook of Type 5, Slanted Publishing, 2021
Support Independent Type, Slanted Publishers, 2020
Slanted Magazine #36 “Coexist”, Slanted Publishers, 2020
Typodarium 2020, Schmidt Hermann Verlag, 2020
Computer Arts, Issue 288, 2019
New Aesthetic, The Curation of Independent Type Design, Leonhard Laupichler, 2019
Ellipsis, 100 typographic conversations edited by Adriana Bareikytė, 2019
Typodarium 2019, Schmidt Hermann Verlag, 2019
We Need To Talk magazine, Issue 1, 2018
Yearbook of Type 3, Slanted Publishing, 2018
Typodarium 2018, Schmidt Hermann Verlag, 2018
Typodarium 2016, Schmidt Hermann Verlag, 2016
This Book Loves You by PewDiePie, Penguin UK, 2015
How to Use Type, Laurence King Publishing, 2012
Smashing logo design, Gareth Hardy, 2011
Designers’ Identities, Liz Farrelly, Laurence King Publishing, 2010
Los Logos, Compass, Gestalten, 2010
How To Use Images, Laurence King Publishing, 2010
Logo Design Vol. 2, Published by Taschen, 2009
Los Logos 4, Gestalten, 2009
Onehundredat 360°, Laurence King Publishing, 2007
Logo Design, Taschen, 2007
Tres Logos, Gestalten Verlag, 2006
Items Magazine, May 2005
(A Book) Designed To Help, Gestalten, 2005
Type – One, Discipline and progress in typography, Gestalten, 2004


ThinkTank, Ruby Soho art gallery, 2022
Algemene Beschouwingen, 2021
Posters!, Nieuwe Bossche School #2, Den Bosch, 2020
Rewrite your Future, Nieuwe Bossche School, Den Bosch, 2020
New Aesthetic, Münster, 2019
Ellipsis, Düsseldorf, 2019
San Francisco Design Week, 2019
GEM ART Truck, Rotterdam, NL, 2017
Letters Are What Matters #2, Lisbon, 2016
No Apologies, Alley Gallery (ATTAK solo), Hasselt, 2016
Kelderman en Van Noort (ATTAK solo), Eindhoven, 2014
Riot Place, Riot Time (ATTAK solo), Ababa, Rotterdam, 2014
Druck Berlin, Stattbad, Berlin, 2013
Good guys don’t wear white (ATTAK solo), Opperclaes, Rotterdam, 2013
Typo, La Maison de l’Image, Brussels, 2013
Brasilia 50, Tramando Espacio Vidriera, Buenos Aires, 2010
Graphic Matters, MUPI, 2008


Apple (UK), online
BNO Utrecht, Kapitaal, Utrecht
Druck Berlin, Stattbad, Berlin
St. Joost School of Art & Design, Breda
St. Joost School of Art & Design, ’s-Hertogenbosch
Open Haard #3, Amsterdam


Workshop ‘What About Typography?’
St. Joost School of Art & Design, New Design & Attitudes, 2021
AKV|St. Joost, ’s-Hertogenbosch, Avans Hogeschool
2nd year Graphic Design, 2013

St. Joost School of Art & Design, ’s-Hertogenbosch, Avans Hogeschool
2nd and 3rd year Illustration, 2012


Studio product photography: Thomas van Oorschot Fotografie
Portrait Peter: Anne-Claire Martens
Web development: Buro Meta
Homepage masonry lay-out inspired by Neubauberlin.com
Typeface: APK Monogami2022, Reworked version of APK Monogami


This website contains links to the websites of third parties. As the content of these websites is not under our control, we cannot assume any liability for such external content. In all cases, the provider of information of the linked websites is liable for the content and accuracy of the information provided. At the point in time when the links were placed, no infringements of the law were recognizable to us. As soon as an infringement of the law becomes known to us, we will immediately remove the link in question.


The copyright for any material created by the author remains by the author of this website. All rights reserved. Any duplication or use of objects of the website in any form is not permitted without the author’s printed agreement.
© 2023 Autograph | Peter Korsman

Peter Korsman